The objective was to develop a new food product brand that aligned with the values and identity of Saint Joseph Abbey while extending the reach of its Pennies for Bread and the Abbey Program. My role as designer was to establish a cohesive brand identity and packaging system for the Holy Grains bread line, translating the Abbey’s mission and heritage into a recognizable consumer brand. The scope included developing the visual direction, establishing consistent branding across five bread varieties, and creating packaging that unified the product line while supporting its retail presence and connection to the Abbey’s broader mission.

Collaborated directly with Saint Joseph Abbey to understand its operational requirements and ensure the packaging design could be seamlessly integrated into the existing manufacturing process. This included evaluating production constraints, determining product and packaging budgets, and working with packaging manufacturers to assess cost efficiencies at varying production volumes. I coordinated these considerations with production partners to establish realistic pricing, manufacturing timelines, and production schedules, ensuring the final packaging solution balanced brand objectives, functionality, and cost-effectiveness.

Managed project coordination, communication, and scheduling between Chef John Folse & Company, Saint Joseph Abbey, and packaging manufacturers to keep the project on track from concept through production. Established and maintained production timelines, coordinated deliverables across stakeholders, and negotiated packaging costs based on volume to meet budget requirements. Developed production-ready packaging artwork to meet printer specifications and collaborated with Chef John Folse & Company’s manufacturing division to verify nutritional labeling and ensure compliance with applicable USDA regulations. Balanced creative objectives, manufacturing requirements, regulatory standards, and production schedules to deliver a consistent, market-ready product line on time and within budget.